Our journey began with a simple thought: how can we bring beauty, balance, and mindful living into everyday routines?

We create health-inspired products that are more than just things you use, they are reminders to pause, breathe, and celebrate life. From wellness journals that help you track your journey, to mugs that make your morning tea more soulful, to thoughtfully crafted cordless ropes, ritual kits, and daily-use wellness companions—every Ethi creation carries a touch of care, design, and intention.